Avoid looking stupid when self publishing: use the correct page order.

One significant area of confusion we find amongst people who come to us to print their self published book concerns the correct page order, particularly at the beginning of the book.

There is a “bible” which anyone who does a lot of writing should have on their shelves. It is the “Style manual: for authors, editors and printers” (paperback) ISBN: 978 0 7016 3648 7. Amongst the gold mine of information in this book, the correct page order for books is clearly set out. The page order in the Style Manual is aimed mainly at authors of Commonwealth publications, so some of it is irrelevant for self publishers. I have edited the list below in the Style Manual to remove any unnecessary information.

We strongly recommend that anyone self publishing a book should adhere to these conventions. There is nothing like making stupid mistakes in areas such as this to destroy your credibility with a knowledgable reader.

Most books and some booklets will have preliminary matter, which might include some or all of the following. The order laid out below is the correct order.

Title Page (right hand page)
Reverse of title page (copyright etc.)
Foreword (start on next right hand page)
Contents (start on next right hand page)
List of illustrations and tables (can follow on from Contents or start on the next right hand page)
Preface (start on next right hand page)
Acknowledgements (start on next right hand page)
Introduction (start on next right hand page)
Text (start on next right hand page after Introduction)
Appendixes (start on first right hand page after text)
Reference list, endnotes or bibliography (start on first right hand page after Appendixes)
Index (start of first right hand page after references etc.)

Should new chapters always begin on a right hand page? The rule of thumb we use is that for novels, which often have chapters of just a page or two, start new chapters on the next available page — left or right. For non-fiction books, especially those with fewer chapters, always begin new chapters on a right hand page.

 

Learn more about the NBN and its potential benefits for the printing and related industries

The following article, quoted in full here, appeared in the Print 21 newsletter dated Tuesday 18 June 2013.

Printing Industries and Media Super are joining forces to host a series of nation-wide free, early evening networking events in July, which will shine the spotlight on the Future of print and the impact of the National Broadband Network in a lively panel and debate session.

With a representative from the National Broadband Network (NBN Co.) and other invited local panelists, it promises to be insightful and controversial and not to be missed.

It is a chance for members of the print industry to show their enthusiasm and voice any concerns about the industry impact to an expert in the field who can also talk about how they can capitalise on the enormous opportunity the NBN will bring to business and communications consumers.

At this free event run 5pm-7pm, attendees will hear from Sean Casey, the NBN Co.’s broadband applications advisor,  who has spoken and written extensively about the topic.

In his role, Casey supports IT needs for enterprise businesses and government. He facilitates application development with a focus on delivering value through industry sector benefits; business, health, education, energy, government, regional development and local communities. He also presented a very popular workshop at PacPrint in May this year.

For Casey, the printing industry has many business opportunities that would be enhanced by the NBN including web-to-print systems, enhanced data transfer and hosting capabilities and the use and management of cloud solutions for clients.

“A better understanding of the benefits of the NBN will enable you to adapt your business to take advantage of the opportunities high speed broadband presents,” he said.

Garry Knespal, GASA general manager, said: “With both major political parties committed to the NBN, this is a hot topic that is of high relevance and interest, particularly to printers working in this increasingly digital age. This event is a chance to learn and ask questions.”

Dates and Venues (all events begin at 5pm)

Vic – Thursday 4 July (Mulgrave Club)n Melbourne

SA – Wed 10 July (Printing Industries Wayville office) Adelaide

WA – Thursday 11 July (Balmoral Hotel, Victoria Park) Perth

QLD – Tuesday 16 July (Brisbane International – Virginia Hotel) Brisbane

NSW – Thursday 18 July (North Ryde RSL) Sydney

To visit the Print21 Calendar for more information, click here.

To register, email Printing Industries Events at events@printnet.com.au
To find about more about these events visit Printnet.com.au (
http://printnet.com.au/calendar-landing.html).

Printing sector tops nation’s economic growth

Amidst the doom and gloom often reflected by pundits who predict the demise of printing on paper in favour of electronic delivery of news, advertising, books and so on, comes the news that the printing industry is alive and well, and quite robust. Economic growth data shows that the printing industry was one of the fastest growing sectors of the Australian economy during the March 2013 quarter.

The growth of the printing industry outstripped national economic growth according to figures released by the Australian Bureau of Statistics (ABS).

The printing industry expanded by 2.5 per cent in trend terms during the March 2013 quarter the fourth fastest growth rate of the broad industry sectors comprising the Australian economy. In fact, the printing industry grew by a robust 18.3 per cent during the year to March 2013, according to analysis conducted by the Printing Industries Association of Australia (Printing Industries).

This welcome news is all the more significant as it comes at a time when there has been considerable contraction in print capacity in Australia, due to the demise of GEON, and the sale of their presses, almost all of which went overseas in recent auctions. For more on the demise of GEON see this news item, and this blog.

Click here for the full Print 21 article.

The discipline required to write a book (Part 2)

Yesterday I posted part 1 of this series. I conclude today with part 2. However I will be posting at least another ten blogs on self publishing over the next few weeks, covering subjects such as:

ISBN,
CiP,
stupid mistakes that make you look unprofessional,
the cover,
the need for an editor, and
marketing advice.

In yesterday’s blog, I mentioned a quote I came across from a writer who observes. “Here’s my theory about the New York Times bestseller list: the most successful writers aren’t the most talented. They’re the most stubborn.” In other words, the most successful writers are not necessarily the best, but the most disciplined.

Here are another six “hints” on the disciplines required to write successfully. My thanks again to an article by Joseph Finder from which much of this material is drawn. You can find the article here.

6. Writing is a job. Treat it like one. Don’t work at home; work from an office. If you don’t have an office, set aside a place that is just for you and your writing. If you treat your writing like work, your family and friends should do the same, and be more respectful of that writing time. No one thinks twice about interrupting a hobby, so make it clear that it’s not a hobby; it’s work. It’s your time.

7. Be ruthless in managing your time. This is the biggest problem most writers have. One suggestion is to use an hourglass for use when you are writing — or the timer on your iPhone.

8. No e-mail, FaceBook, Twitter, Google+ or other social medial! E-mail is truly our modern curse. It interrupts our attention span, fragments our concentration. Quit out of your email programme, your browser and any other social media applications. If you need to use the internet whilst you are writing, consider using another browser with no bookmarks to tempt you (but see hint one yesterday — just write — worry about word choice, grammar, getting facts right and research later!)

9. Set interim goals. A full-length novel can be anywhere from 75,000 to 150,000 words, or even longer. If you think about having to write 75,000 words – 200 pages – you’ll freak yourself out. But if you write 1,000 words a day, you can finish the first draft of a novel in less than three months, even if you take some weekend days off.

10. Work toward a deadline. Everyone needs deadlines.

11. Reward yourself. In The Fine Art of Feedback, I write about the challenges of getting and processing feedback – but while you’re writing, it’s not unusual for your brain to second-guess everything you’re doing. Override this by promising yourself rewards for getting work done. “When I hit 5,000 words, I’m going to the movies,” or even, “When I finish this paragraph, I can have another cup of coffee.” It worked in kindergarten and it will work for you now.

The discipline required to write a book (Part 1)

At Kainos Print, we constantly encourage our customers to consider turning their accumulated wisdom, or creative ideas into books.

We wrote in a recent blog “Marketing gurus such as Perry Marshall (acknowledged as the leading Google AdWords expert in the world), and our own customer, John Dwyer of “the Institute of WOW” both encourage their clients to write books to stand our from the crowd and achieve the status of expert. People will pay to access your expertise. There’s nothing like a book you have written to establish your authority and promote your career.

“Are you a story teller? Perhaps then you have a novel in you, or a children’s book. Are you an artist, or a photographer? Consider publishing a book of your works.

“Self publishing makes it easy to print a small quantity to test the market, and to develop your marketing skills without breaking the bank.”

Frequently, it is not the lack of wisdom or the lack of ideas, but the lack of self-discipline that prevents people from converting great ideas into great books.

We like a quote I came across recently from one writer who observes “Here’s my theory about the New York Times bestseller list: the most successful writers aren’t the most talented. They’re the most stubborn.”

Here are some hints that may help you overcome the disciple road-block. These are drawn mainly from Joseph Finder’s article which you can find here.

1. Just write it. Fix it later. That means: don’t worry about word choice or grammar. Don’t worry about getting your facts right.

2. You do have time — if you really want to do it. Set yourself some book writing boundaries. Make the decision that you will write every day from six to eight in the morning, or from 10 to 12 at night and every Sunday evening — whatever works for you, but make sure that you write daily. If  you start making enough money from your writing to be able to quit your day job, you may find that you become far less efficient. You have all day to do what you used to do in two hours, and all you do is fulfil Parkinson’s Law that says that work will expand to fill the time available. Not having a lot of free time to write may well make you more efficient.

3. If you have a full-time job, you could write during your lunch break, away from your desk, but not too far away. Being away from distractions is essential.

4. If you are self-employed, or in a full-time job that allows you to do this. Consider adopting one of the most helpful business hints I ever came across. Quit out of your email when you go home, or leave the office at night. Spend the first hour of the new working day writing, before you give any attention to anything, including email.

5. Enlist help to keep you honest. It could be your spouse, a friend, a work colleague. Give that person permission to “speak firmly” to you, and above all, ensure that person maintains the discipline of regularly checking on you.

Part 2 tomorrow.

Are electronic communications more environmentally friendly than paper?

This news item appears in the ProPrint daily newsletter on June 12th 2013. It makes the point that there is no evidence for the assumed environmental efficiency of electronic communications compared to paper communications — such as bank statements.

Two Sides Australia has warned banks that anti-paper statements may be in breach of consumer law.

Australia’s leading financial institutions have been notified by letter that it is wrong to encourage clients to switch to electronic billing for environmental reasons.

The open letter said any link “between reducing the use of paper and helping the environment” was “unsupported by facts” and a violation of Australian Competition & Consumer Commission regulations.

“It is certainly not proven that electronic communications provides a lower carbon footprint,” said the letter.

“Electronic document storage may be recognised as delivering efficiency but not sustainability.

“On average it takes 500kwh of electricity to produce 200kg of paper, the average amount of paper each of us consume each year. This is equivalent to powering one computer continuously for five months.

“The term ‘paperless’ is also disingenuous. An online search emits 0.7g of CO2 every search made whereas a business card emits less than 0.12g of CO2 over the card’s entire lifetime.”

Two Sides’ national manager, Kellie Northwood, said the print industry was the victim of an increasing trend by big corporations to link e-commerce initiatives with false environmental claims.

“As consumers we are constantly being told to change our behaviours, go online, opt for e-statements to be better for the environment. These claims are grossly misleading,” said Northwood.

“If the major Australian financial institutions want to encourage customers to switch to e-billing because it is more cost-effective, then we have no quarrel with that.

“However, we do ask the major banks and credit unions to stop making a false link between reducing the use of paper and helping the environment, unless they have verifiable proof that this is so.”

The supreme value of wisdom, where to get it (and share it if you’ve got it!)

I often refer to one of my favourite Google experts, Perry Marshall. I guess that’s because he comes up with more tips, tricks and, occasionally, inspirational articles, than anyone else I know of. He recently sent a newsletter with the title “How much is that library worth?”.

He tells the story of a consultant with a booming import/export business who, prior to becoming involved in his current business, earned his living going around to estate sales, buying books for ten cents, and selling them on Amazon for ten dollars.

He wasn’t a reader, so books, to him, were things your bought and sold by the kilogram. (This rather reminded me of a “bookseller” who advertised heavily in Melbourne and Geelong that he sold books by the kilo — he opened up a few doors away from the Angus and Robertson bookstore I managed in Moorabool Street Geelong at the time — he didn’t last long.)

To return to Perry’s email. “Sam”, he said, “the value of my library isn’t its resale value on Amazon. The value is in how much of that information makes it from the books to my brain. It’s not worth ten thousand dollars — It’s worth ten million.”

“If you merely skim a book, absorb 5% of it and get one great idea, it’s not worth $20, it”s worth a thousand.

“If you go to a three day seminar, and get ONE seriously actionable strategy out it, it’s not worth $2,000, it’s worth $200,000.

“The most valuable thing you can ever possess in business is WISDOM. The amazing thing is, people pour out lifetimes of wisdom in books and courses. Why do they do that? Often it’s just so they can feel they’ve made a contribution. Then you can buy their wisdom for 1/100th its actual value.

“No matter what problem you currently face, some person, some book, some presentation, some gathering of people holds the answer you seek. Never forget that!”

I have two “takes” on that. The first is to ask yourself the question “To what extent have books shaped me into the person I am today?” For me, the answer is that they have had a huge influence.

The second, and more important “take” is again to ask yourself a question. “What wisdom have I accumulated over a lifetime’s experience?” The answer is most likely, a massive amount.

Many author’s assert that putting that experience, that wisdom, into print separates you from the many others in your field with similar levels of experience and wisdom, and qualifies you as an expert in that field — propels you into a position of leadership in your field.

Please consider putting YOUR experience, YOUR wisdom into print. You may be “just” making a contribution, but you may also be making a very important career move.

If you decide to take the plunge and go into print, consider self publishing. Subscribe to this blog, and trawl through the Kainos Print web site for numerous hints, tips and articles on self publishing and book printing.

10 Decisions You Can Make to Change the World

My greatest frustration with our national political landscape at the moment is the abandonment of the common good as the focus of political activity. Politics seems too much about gaining an advantage, convincing us that the “other” party is bad, dishonest, not worthy of governing, or of being the opposition. Meanwhile the common good suffers.

I have long been a fan of American activist Jim Wallis and his Sojourners magazine. The following article, quoted more or less in full, seems to me contain exceptional wisdom, hence my decision to post a blog quoting it today.

The common good and the quality of our life together will finally be determined by the personal decisions we all make. The “commons” — those places where we come together as neighbors and citizens to share public space — will never be better than the quality of human life, or the human flourishing, in our own lives and households.

Here are ten personal decisions you can make to help foster the common good.1. If you are a father or a mother, make your children the most important priority in your life and build your other commitments around them. If you are not a parent, look for children who could benefit from your investment in their lives.

2. If you are married, be faithful to your spouse. Demonstrate your commitment with both your fidelity and your love. If you are single, measure your relationships by their integrity, not their usefulness.

3. If you are a person of faith, focus not just on what you believe but on how you act on those beliefs. If you love God, ask God how to love your neighbour.

4. Take the place you live seriously. Make the context of your life and work the parish that you take responsibility for.

5. Seek to develop a vocation and not just a career. Discern your gifts as a child of God, not just your talents, and listen for your calling rather than just looking for opportunities. Remember that your personal good always relates to the common good.

6. Make choices by distinguishing between wants and needs. Choose what is enough, rather than what is possible to get. Replace appetites with values, teach your children the same, and model those values for all who are in your life.

7. Look at the business, company, or organization where you work from an ethical perspective. Ask what its vocation is, too. Challenge whatever is dishonest or exploitative and help your place of work do well by doing good.

8. Ask yourself what in the world today most breaks your heart and offends your sense of justice. Decide to help change that and join with others who are committed to transforming that injustice.

9. Get to know who your political representatives are at both the local and national level. Study their policy decisions and examine their moral compass and public leadership. Make your public convictions and commitments known to them and choose to hold them accountable.

10. Since the difference between events and movements is sacrifice, which is also the true meaning of religion and what makes for social change, ask yourself what is important enough to give your life to and for.

Finding the integral relationship between your own personal good and the common good is your best contribution to our future. And it is the best hope we have for a better life together.

Click here for a link to the article, and the many comments it has generated.

“I’ve got this great idea for a book . . . but I don’t have the time.”

Just get on with it. As one writer observes “Writing is the only profession I can think of that requires no license, no certificate, no special training, and no special tools. Anyone who wants to can be a writer. All you have to do is write.” And he adds “Here’s my theory about the New York Times bestseller list: the most successful writers aren’t the most talented. They’re the most stubborn.” Joseph Finder (who wrote these observations) has some excellent tips about developing that stubbornness. You can find them here.

So what should you write about? Here are some ideas from the hundreds of books Kainos Print has been privileged to be involved with.

We have seen a great many family history books pass through our system in very small print runs — some as small as ten copies — that deserve a much bigger circulation because they deal with a period of history the witnesses to which are rapidly dying off. They are invariably beautifully written and contain dozens of unique photos of historical value. Don’t think for a moment that your family history is only of interest to your family! And they are, of course, always self published.

Perhaps you have been in the one career for decades, and have a huge amount of knowledge and expertise in the your field which you most likely take for granted. Whether you realise it or no, you are an expert. Write a book distilling your experience and expertise. When you do his, you become an expert and an authority in your field.

Marketing gurus such as Perry Marshall (acknowledged as the leading Google AdWords expert in the world), and our own customer, John Dwyer of “the Institute of WOW” both encourage their clients to write books to stand our from the crowd and achieve the status of expert. People will pay to access your expertise. There’s nothing like a book you have written to establish your authority and promote your career.

Are you a story teller? Perhaps then you have a novel in you, or a children’s book. Are you an artist, or a photographer? Consider publishing a book of your works.

Self publishing makes it easy to print a small quantity to test the market, and to develop your marketing skills without breaking the bank.

Welcome drop in offset printing capacity in Australia

One of the two largest printing companies in Australia, GEON, went into administration, and finally collapsed earlier in 2013.

They had a vast amount of high capacity printing gear, and it was all auctioned off towards the end of May 2013.  There were auctions in Melbourne, Sydney and Brisbane.

All but one large capacity press was sold to overseas buyers, mostly from China.

Australian printing companies will be rejoicing that a large chunk of the over capacity that has led to ridiculously low pricing and consequently, unprofitable trading, has now left our shores.

There is an emerging trend that with the maturing of digital printing, more and more shorter runs will be produced digitally, with many printing companies choosing to have longer runs printed overseas (see my blog on this subject) in order to remain competitive.

You can read a summary of the results of the GEON auctions here. It makes interesting reading.